Filling stations ready to grab the market share of foreign

JAKARTA. Foreign companies began to aggressively add the number of gas stations in the country. Limitation of fuel subsidy to make foreign investors more fanged grab market share.
One of them is PT Total Oil Indonesia. This French distributor, recently opened three retail outlets in Greater Jakarta are Bintaro, South Jakarta and Bekasi.
"We are targeting the retail market target is bigger," said Cabrol Chirstian, Vice President of Operations Total Oil Asia-Pacific, Monday (7 / 2).
This year, Total was eager to add seven more retail outlets. Currently Total petrol station, there are in 8 gas stations around Greater Jakarta. The target is seven gas stations in 2011 will be built outside Jakarta, such as, Bogor, Bandung, Surabaya and other cities.
"We are ready to compete with other competitors, Total gas stations have an advantage in convenience services," said Piotr Janiw, Managing Director of PT Total Oil Indonesia.
Total petrol station was first there in 2009 and is currently still limited in the Greater Jakarta area. Total gas stations sell fuel under the brand Performance which is non-subsidized fuel level with 92 and 95 octane fuel.
Details, Performance 92 with octane 93, and Performance 95 with octane 95. "On price, we offset the competition of non subsidized fuel, taking into account the value of competition one region to another," said Bayu Wicaksono, Regional Sales Manager of Total.
Bayu said the current total of just over 1% of the market share of fuel sales in Indonesia. The average capacity is 120 000 liters of gas stations. According to Bayu, Total petrol station fuel sales would average 7-8 thousand liters per day.
200-300 per day is usually visited by four-wheel vehicles with engine capacity above 1500 cc. "After the withdrawal of subsidized fuel there is a plan we expect the total market share can be up to 5-6%," said Bayu.
One gas station requires an investment of between $ 1 million - U.S. $ 2 million in land area of 4000 square meters. "We are ready to expand outside Greater Jakarta," said Bayu.
Other foreign companies that are very expansive is Petronas. Malaysia-based company currently has 18 retail outlets. 13 filling stations which are in Greater Jakarta, 1 located in Bandung and four are in Medan.
While Shell's Dutch distributor company began expansion since 2005, following international pressure for Indonesia liberalized industrial markets. Shell now owns 45 gas stations that still largely concentrated in big cities in Java.
VP Country Manager Shell Indonesia, Walih Saleh said Shell will continue to develop this gas station business in the future. "Business is right for the long term rather than short term," said Walih.
Shell gas station sells 92-octane fuel with the product name Super 92. For 95-octane fuel, named Shell Super Extra 95. Shell gas stations also sell diesel fuel. In the year 2010 and then to the government of Shell is committed to building a total of 500 gas stations from 2007 until 2012.