How to build the best small business

If you want to try to start a small business, there are some things you should consider. Tony Featherstone, author of specialization entrepreneurship and small business share 9 tips to build a successful small business, as reported by the Sydney Morning Herald (05/28/2012) the following:

1. There is no such thing as a soft launch

Prepare business systems and processes before you go. Budget must have a practical flow. Do not let guests who have spent money so guinea pig you how to determine business performance should be running. Do not have a mental soft launch and make excuses or justify yourself because you're new. New entrepreneurs who are confident and energetic same impact to and from the guests.

2. Discover the 'magnet' business

New businesses must have an attraction that could draw the attention of the public. Unfortunately, many of the new start but disappointing. They just go to the store / restaurant and hope people will come. Give your business first before operation / launch.

3. Give special offers 'More'

Usually the tactics used in the first day of the opening of the store is less effective to attract visitors to come again and again. Why do many new businesses that offer discounts or insanely buy 1 get 1 free offer to attract new customers? And instead of offering promo buy one and get the same stuff at half the price next visit? Or create a loyalty card? Once again, it takes careful planning, marketing and smart budgeting.

4. The Surprise Visitor

Nothing is more effective than exceed visitor expectations on the first day of their arrival. Business is always smart to do this: the restaurant gives guests a compliment of appetizers chef, or clothing stores offer free accessories with every purchase a certain amount. This is an important lesson for small business starters. Think about how you could prepare a little surprise visitor inexpensive yet impressive debut.

5. Treat Visitors

It's easy to say, but when a business wants to pamper its customers, should be made right from the beginning. When a new client assess the business, decided to come back or not, and recommend it to others. Budget funds to hire extra staff in the inaugural opening day so guests were impressed with the good service, fast and agile. Immediately cut the extra staff if it is not service impacting proven effective.

6. Plan, do not just hope for the best

What happens if your business services apparently extraordinary success? Whether we can maintain the quality of service, and continue to spoil a surprise new customers? Do we have enough cash flow to buy the stock and extra staff to meet the high demand? Perform simple scenario before launch. What is your basic scenario for the number of guests expected and what happens if the number turns out 20% higher or lower?

7. Form connections and personal relationships

Launch is the most appropriate time for the owners to introduce themselves to new customers. Ask if they live near your business location, thank you for coming and saying you hope to see them come back. This is not the time for owners to 'hide' behind the scenes and let guests only interact with the staff. The owners are friendly and eager is the best advertisement for the guests as well as a great reason to recommend your business.

8. How do you respond to?

Smart companies are very responsive to visitor response in today's premiere. They seek comment, analyze problems quickly and adapt. They know, losing one guest at the beginning means reducing a regular visitor and a potential loss of dozens of customers through word of mouth marketing. They also know that new visitors are often willing to provide feedback to help your business. Looking for opinions they are not directly create a bond with the customer.

9. Refer, do not give up

All new businesses must have a fault. Just how you respond to those mistakes. Make sure you are 'reconciled' with the guests, give them extra when there is an error. Do not let new guests grumbled. Just say sorry, not quite. The whole experience felt bad that guests will continue to imprint on their brains. However, there are also the type who would give you a second chance. They are well aware of the difficulty for small business owners start a business. Field staff also experienced similar difficulties, especially when they have to deal with angry guests. It took a lot of effort to build rapport with the customer when the first impression was not good.